by Tarah Feinberg, CMO & NY Managing Director
When Google Glass hit the runway at fashion week last year, we knew that wearable technology was about to truly break into the mainstream. A variety of companies are trying to crack the code in many ways, striving to make wearables sleeker, more sensitive and easier to sync with devices and apps. But what is truly revolutionary in this space?
With all of the hugely successful Kickstarter and Indiegogo campaigns (e.g. Pebble, Kreyos), fitness-related solutions (e.g.Nike Fuelband, Fitbit) and a whole ecosystem of apps being developed around the devices, it’s hard to keep on top of the myriad technologies that are emerging to take advantage of this trend. Whether the world wants Dick Tracy-style communicators or Terminator-style heads-up displays as they move through their lives still remains to be seen, but it’s clear that people are enthused about the idea of accessing more information from the Internet more easily and amplifying their abilities with technology, on a more regular basis.
One of the most aspirational and positive sectors of wearable technology has been coined “Quantified Self”, focusing on self-improvement through the use of sensors, wearables and other methods of contextualizing one’s behavioral and physical data in order to develop healthier, more productive habits. We were fascinated to learn that the medical industry is getting into this space in a big way, with medical wearables developer, Sano Intelligence.
Sano is building a small, wearable sensor (a patch) that can capture and transmit blood chemistry data continuously to virtually any device. The company will liberate this data to a third-party development and analytical platform called the “API for the bloodstream” that lets wearers view their stats on their mobile device.
Sano is a part of RockHealth’s 2012 group of health startups, currently prototyping and testing. Co.Exist reported that the prototype could already measure glucose and potassium levels, and could “monitor everything you might find on a basic metabolic panel–a blood panel that measures glucose levels, kidney function, and electrolyte balance.”
The implications of this inexpensive, powerful, noninvasive patch are enormous. If Sano delivers on its promise, it will give people instant feedback, without the need to draw blood – a great relief for the needle-shy – and make data easily viewable and sharable with their physicians.
While in early stages, technologies like those being developed by Sano Intelligence are immensely disruptive and revolutionary tools, that bridge the gap between consumer-grade wearables and medical-grade diagnostics. That means legitimate business opportunities and a better, healthier world, which is a lot more promising than a shiny object that will be obsolete in a year.
We’ll be keeping our eye on this space. What wearable technology is exciting you these days?