How Brands Are Using Family Tech to Create Loyal Consumers for Life

May 29th, 2015

Families today are becoming more tech-savvy than you may expect. In fact, families with children are more likely to buy wearable tech and twice as likely to buy a 3D printer in the next year than those without kids, according to FamilyTech Summit.

The family tech market includes solutions and products for education, safety, health and wellness, the home and connectivity.

An early example of brands taking advantage of a family’s likelihood to buy wearable tech is Intel’s partnership with Rest Devices, the maker of Mimo. A smart baby onesie, Mimo has incorporated Intel’s Edison technology for its sensor-stuffed onesie that monitors an infant’s respiration.

Another hot area for brand-tech startup partnerships in the family tech realm seems to be around home improvement and handyman services.

Amazon Home Services and startup TaskRabbit recently partnered to offer Amazon shoppers fully-vetted contractors for hire to install TVs, assemble furniture and complete other home-related tasks.

Last year, Lowe’s went all in on home improvement with its nationwide partnership with startup Porch. Now, customers shopping inside Lowe’s stores have easy access to support for everything from plumbing to pool installations.

The connected home is also a popular space for brand and startup partnerships. Earlier this year, Whirlpool teamed up with home ecosystem startup Wink, making Whirlpool the startup’s first large appliance partner. Whirlpool, as well as LG and several other brands, also have partnerships with Google’s Nest to help make the home smarter.

Meanwhile, General Electric has a partnership with Quirky to fuel innovation and scale in the connected devices category. Last year, the pair unveiled seven new products, including an app-enabled garage door opener, a smart window and door sensor, and a smart thermostat.