What Marketers Need to Know From MobileBeat 2015

July 20th, 2015

[Pictured above: CNET Executive Editor Ian Sherr interviews Visa SVP of Global Head of Digital & Marketing Transformation Shiv Singh]

Between Flipboard announcing 70 million monthly active users and Skybound Entertainment announcing the initial production of the first virtual reality series for Samsung Gear VR, a lot happened at the two-day MobileBeat 2015 conference earlier this week.

Here are the highlights for marketers:

  • Visa’s The Everywhere Initiative, a program that awards paid pilots to startups that can help Visa solve three specific challenges, is an attempt to solve real business problems in the payments industry, Visa executive Shiv Singh (pictured above) said. Fun fact: Roughly 70% of the 400+ startups that applied were mobile-first.
  • Home Depot is bullish on deep linking to content within apps (a service startup Branch Metrics offers) and has seen good results from deep linking so far.