Across cities worldwide, the Internet of Things (IoT) is poised to create hundreds of billions of dollars — $421 billion, to be exact — in economic value by 2019, according to a recent Business Insider Intelligence report.
So, it’s no wonder why everyone has been talking about French startup Sigfox, a low-cost IoT platform that plans to launch this year in the U.S.
Sigfox has raised over $150 million and has networks set up in France, Spain, the U.K. and five other countries. These networks consist of Sigfox-powered sensors that are on things like fire hydrants to monitor water pressure, embedded inside home alarms to notify authorities when they go off and buried in dirt to monitor soil density.
As the IoT continues to work itself into everyday scenarios and structures, brands aren’t wasting any time experimenting with IoT devices. Here are a few ways brands are tapping in to make consumers’ lives better: