Where You’ll Find KITE at SXSW 2016

February 9th, 2016

SXSW continues to be an important event for brand+startup partnerships, making KITE’s platform and expertise perfect for it. We’re ready to rock Austin this year with programming that includes top brands and startups.

We kick off with a half-day at the Startup Village on Saturday, March 12 (open to anyone with a SXSWi pass), immediately followed by Visa’s 2nd Annual Everywhere Initiative plus a startup pitch competition at the CMO Club. All details are below.

We’ll continue to update this post, so check back often and follow us @getKITE and #KITESXSW.

And if you’re a brand or agency looking to meet startups at SXSW, let us know how can we can help. Or let’s meet for a drink in Austin.


All three sessions take place at the Hilton Austin Downtown (500 E. 4th St), Salon E

Here Are The Keys To Your New Innovation Playbook

Truly disruptive innovation thrives outside most corporate walls, and that means finding the right startup partners. But how do you do so in a vast ecosystem that includes thousands of companies at various stages of development and across numerous industries? A new generation of data-driven, VC-quality platforms can help you keep up with this evolving landscape, empowering you to identify, evaluate and track tech trends to find the companies best suited to address your business challenges. We reveal how these tools can unlock investments in emerging tech, best practices for assessing startups—and what the data says about startups at SXSW.


* Matt Kaufman, President, CrunchBase  [@kaufman_matt]
* Meredith Herman, Digital Marketing Director, GSK [@MereHerman]
* Tom Kelshaw, Director of Technology – Metalworks, Maxus  [@tomkelshaw]

Kayode Owens, Head of Strategy, KITE [@yode]

WHEN: Saturday, March 12 from 9:30am to 10:30am
WHERE: Startup Village, Hilton Austin Downtown, Salon E

Naked Innovation: Brand-Startup Partnerships IRL

Many people talk about the importance of innovation and seeking out startup partners to drive corporate growth. But a lot fewer are stripping away the mystery and bureaucratic layers, doing the hard work of building partnerships that drive real value. What does your brand need to do before talking to a single startup? How do you measure success? What can derail a promising partnership? How do you scale a successful pilot program into an ongoing partnership? This is an unprecedented opportunity to unpack innovation partnerships with the most experienced practitioners as they share their hard-won insights and learnings in the Fortune 500 and beyond.


* Tucker Kain, CFO, Los Angeles Dodgers [@TuckerKain]

* Jaime Fabricant, Senior Marketing Manager, Digital Strategy & Content, PepsiCo [@jmefab]
* Shiv Singh, SVP Global Head of Digital & Marketing Transformation, Visa [@shivsingh]

Fred Neil, Global Head of Lifecycle Marketing & BI, Amazon [@fredneil2]

WHEN: Saturday, March 12 from 11am to 12pm
WHERE: Startup Village, Hilton Austin Downtown, Salon E

How Brands Can Join The Billion-Dollar Idea Club

Venture capitalists know very well it takes one winner — a Nest, What’s App or Uber — to pay back every investment in a portfolio. The catch? You first have to place a number of smart bets based on a thesis, then continually support the startups that demonstrate the most momentum and growth. These rules also apply to innovation partnerships between brands and startups, as Disney showed by joining forces with startup Sphero to create and market the BB-8 droid in the new Star Wars movie. With top executives from the brand and startup worlds, we’ll explore how to apply VC rules to your innovation playbook and manage multiple partnerships on your way to joining the billion-dollar idea club.


* Les Matthews, SVP, US Market Development, MasterCard [@lmatthews23]
* Bachir Zeroual, Global Director, Marketing Ventures, Coca-Cola [@Ze_Bach]
* Sumeet Jain, General Partner, LUMA Capital Partners (formerly at Intel Capital) [@sumeet_jain]

Mark Silva, Founder and CEO, KITE [@marksilva]

WHEN: Saturday, March 12 from 12:30pm to 1:30pm
WHERE: Startup Village, Hilton Austin Downtown, Salon E


In this KITE-powered event, five startups pitch Visa executives how they can build on one or more of Visa’s APIs to create an engaging, unique consumer experience. The winner will receive $25k from Visa and immediately begin work on a prototype.

WHEN: Saturday, March 12 from 2pm to 4pm
WHERE: Visa Everywhere Lounge (908 East 5th St at San Marcos St).

The startups:
1. Eventbase – Eventbase is the leading mobile technology platform for premium events including SXSW, Cannes Lions, Comic-Con International (San Diego), Disney D23 Expo and film festivals including Sundance, Tribeca and NYFF.
2. Hiku – Hiku is a small internet connected device that allows a consumer to automatically repurchase an item.
3. Msg.ai – msg.ai is a conversational commerce and artificial intelligence messaging software that empowers brands to hold personal conversations with consumers on demand and at scale across the most popular messaging platforms.
4. Knocki – Knocki is a new IOT smart device that gives you instant control of your favorite functions from any surface.
5. Ledge – Ledge is a mobile finance platform that facilitates and automates social borrowing to finance important personal goals and life experiences.


This session takes place at The CMO Clubhouse (515 Congress Ave, Suite 2420). NOTE: Invitation only.

Ten startups will give fast pitches and take questions from CMO Club judges in a one-hour competition that considers each startup’s value proposition, differentiation, ability to deliver value quick and presentation quality in selecting a winner.

The startups:
1. Wyzerr – Wyzerr builds customer feedback surveys that look and feel like games.
2. acuteIQ – acuteIQ is a customer acquisition platform that uses artificial intelligence and 1st party data to deliver a 4x improvement in performance.
3. what3words – what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares; each pre-assigned a unique 3 word address.
4. LISNR – Smart Tones that turn any speaker—from a stadium PA to the TV in your living room—into a beacon that can trigger second-screen experiences.
5. LoungeBuddy – Discover, book, and access airport lounges around the world in a few simple taps. A better airport experience awaits with LoungeBuddy.
6. Seerslab – Seerslab is a mobile service & tech company bringing Hollywood into users’ lives with ‘lollicam‘, a fun and easy real-time video editing app
7. Prynt – Prynt reimagines how we share digital content in the physical world with a photo-printing phone case that brings your photos to life.
8. Reelio – Reelio makes the process of any brand partnering with any digital influencers anywhere, as easy and efficient as possible.
9. SocialRank – SocialRank is the easiest way to identify, organize, and manage your followers on Twitter and Instagram.
10. Flag – Flag makes the best photo prints in the world and delivers them for free. A targeted ad on the back of each print pays for the free service.

* John Costello
Chairman, Global Board of Directors, Mobile Marketing Association
* Rachel Weiss
VP, Innovation and Entrepreneurship
* Corey Maynard
Vice President, Marketing at YETI Coolers
* Megan Lueders
Vice President of Marketing at Zenoss
* Cyndie Beckwith
Vice President Marketing at Esurance
* Nancy Abraham
Vice President at Allstate Insurance Company
* Jennifer Francis
Executive Director of Marketing and Communications at Philadelphia Museum of Art

Fred Neil, Global Head of Lifecycle Marketing & BI, Amazon [@fredneil2]

WHEN: Saturday, March 12 from 2:15pm to 3:15pm

Please address any questions or inquiries about KITE’s programming to:
Kirin Kalia
Director of Communications, KITE