How KITE Is Pushing The Corporate Innovation Conversation Forward At SXSW 2018

March 9th, 2018

Global 2000 executives are ramping up their innovation efforts at a time when disruption is increasing and inevitable. But 94% of C-level executives are dissatisfied with innovation efforts (McKinsey) and fewer than 1 in 5 corporate innovators are satisfied with initiatives in any part of the business (KITE).

When you blend the state of innovation with the creative and dynamic chaos of the annual SXSW festival in Austin each March — a must-attend for many major corporations — you can be simultaneously inspired and overwhelmed.

That’s why we’ve carefully curated our fourth year of SXSW Startup Village content to highlight approaches that are showing promise, what global scale of promising efforts looks like, and how to have difficult but necessary conversations about innovation at the board of directors level.

We have secured top leaders from media (Comcast NBUniversal), automotive (Vollkswagen), government (U.S. Air Force), financial services (BBVA) and consumer goods (Unilever, Molson Coors) to share their experiences and insights on innovation strategy and startup partnerships. This is a rare opportunity for corporate innovators to meet and learn from one another as we push for increasing satisfaction and achieving better outcomes.

Please join us at the Hilton Austin Downtown, Room 400-402 from 9:30am to 1:30pm on Saturday, March 10 (session details below).

ALSO: We’re co-hosting YurHouse powered by Samsung Next on Sunday, March 11 at Galvanize (119 Nueces St). This event is 100% women speakers, investors, founders and presenters, and it’s your go-to destination for innovative & inclusive programming. Please join us for conversations on startup innovation, marketing, female founders and investment — including a fireside chat with Emily Chang of Bloomberg TV — as well as a startup competition featuring a diverse group of founders.

Follow all our activities: @getKITE & #KITESXSW.
Get your copy of our SXSW 2018 startup report (550+companies) and content guide here.

Let’s meet in Austin. Ping for an invite to our private brunch Sunday, March 11 and/or to set up a time to meet in person.



Our three sessions kick off at 9:30am on Saturday, March 10 at the Hilton Austin Downtown (500 E. 4th St), Room 400-402.


Want to Fix Corporate Innovation?
9:30am to 10:30am on 3/10

Danielle Cohn, Executive Director, Entrepreneurial Engagement, Comcast NBCUniversal [@daniellecohn]
Ian Cox, Head of Venture Creation, BBVA [@IanCoxSF]
Jennifer Sovada, Special Assistant to the Deputy Chief of Staff for Intelligence, Surveillance, and Reconnaissance, U.S. Air Force

Mark Silva, Founder & CEO, KITE [@marksilva]

Stats don’t lie: 94% of C-level executives are dissatisfied with innovation efforts (McKinsey) and fewer than 1 in 5 corporate innovators are satisfied with initiatives in any part of the business (KITE). From accelerators to hackathons, programs may notch small wins & PR but are not broadly considered successful. All-star Global 2000 innovators share what’s working in the 20% satisfaction space, call out what’s broken in the rest, and advise on how you can avoid common Innovation Theater traps.

How to Lead the Global Race for Startup Innovation
11am to 12pm on 3/10

Barbara Guerpillon, Head of Unilever Foundry SEAA & LEVEL3 [@BGuerp]
Dan Jost, Senior Manager, IT Digital and Emerging Technologies, Molson Coors [@faceplant]
Tina Unterlaender, Director of Innovation, VW Credit

Tarah Feinberg, Chief Customer Officer, KITE [@tarahFO]

Most Global 2000 companies want to tap into innovation hubs like Dublin, Tel Aviv, Singapore and beyond. After all, disruptive ideas can come from anywhere. But many have not yet developed systems in or ties to communities, even if they have a business presence there. These corporate leaders, all of whom spend time in the world’s top innovation markets, will share how to engage startups partners across the globe and what to watch out for as you establish outposts.

Innovation: The (Board) Director’s Cut
12:30pm to 1:30pm on 3/10

Sonya Sepahban, director for Genomenon, Cooper Standard; co-founder, Our Office
Melissa Frugé, Chief Legal Officer of Spredfast; director for Austin Technology Council, Texas Civil Rights Project
John Hotta, director for Kaiser Permanente Washington and First Washington Robotics; co-founder Capital Executive Services [@johnhotta]

Erin Essenmacher, Chief Programming Officer, National Association of Corporation Directors [@ErinEssenmacher]

Technology disruption can instantly add or obliterate billions of dollars in market cap for Global 2000 enterprises. Since boards govern a company’s long-term strategic health, directors must possess new skill sets and take on responsibilities to navigate disruption that’s increasing and inevitable. We’ll cover what’s working well and what’s not at the board level, how board composition and focus are evolving, and more with an all-star panel of directors who understand the innovation imperative.

Please address any questions or inquiries about KITE’s programming to:
Kirin Kalia
Director of Communications, KITE