Blazing Forward: Come To KITE’s Corporate Innovation Programming At SXSW 2019

March 1st, 2019

When Procter & Gamble — the world’s second largest advertiser and iconic purveyor of packaged goods — showed up at CES 2019 with several tech-driven products across different brands, it was a shot heard around the world. P&G knows everything has changed, and it has embraced a bold, new approach.

As we start to see what AI and 5G will bring, any large enterprise not looking at outside innovation could easily disappear in the next 10 years. Disrupt or die truly has become an imperative.

Within this context, tentpole celebrations of creativity and new technology like SXSW have become even more important destinations for corporate innovation leaders seeking to discover & partner with startups and understand larger trends. Yet this inspiring festival can also be overwhelming.

That’s why we constructed our fifth annual, half-day of SXSW programming to be the definitive anchor for corporate innovation leaders. For 2019 we focus on the playbook for successful corporate innovation — which includes a P&G Ventures exec ready to share the company’s CES experience — new models for corporate innovation that scale, and corporate venture capital’s role in innovation.

In addition to P&G, we’ve lined up speakers from several industries to share their innovation experiences and insights: media (Comcast NBCUniversal), industrial (GE), financial services (AllianceBernstein), healthcare (Johnson & Johnson), telecom (Verizon), aviation (JetBlue) and automotive (Mercedes-Benz). This is a unique opportunity for corporate innovation leaders to meet and learn from one another as we strive to drive growth and accelerate business.

Please join us at the Hilton Austin Downtown in Salon G from 9:30am to 1:30pm on Saturday, March 9 (session details below).

Download our SXSW startup report (in Excel) to help ensure you meet the right companies for your business. Use KITE’s content guide (for March 8-11) to hit the sessions, activations and parties important for corporate innovators.

One more thing: We welcome corporate innovators to our free, invite-only events that provide more opportunities for learning from and connecting with peers:
+ Friday, March 8: KITE’s Corporate Innovation Leaders reception (5pm to 7pm)
+ Sunday, March 10: KITE’s 3rd Annual Corporate Innovation Leaders brunch with breakfast tacos and Voodoo Donuts, hosted by Fjord Studio (9:30am to 12pm)

Please ask Tom McDermott ( to RSVP you and/or to set up a time to meet in person.

Follow all our activities: @getKITE & #KITESXSW.



Our three sessions kick off at 9:30am on Saturday, March 9 at the Hilton Austin Downtown (500 E. 4th St), Salon G on the 6th floor.

The Successful Corporate Innovation Playbook

9:30am to 10:30am on 3/9

Koley Corte, SVP and Global Head of Business Transformation, AllianceBernstein 
Sam Schwartz, Chief Business Development Officer, Comcast NBCUniversal [@samschwartz]
Lauren Thaman, Communications Associate Director, P&G Ventures [@laurenthaman]

Mark Silva, Founder & CEO, KITE [@marksilva]

Are you involved in, building or starting a Corporate Innovation practice? Experience the definitive innovation playbook culled from surveying dozens of leading corporate innovation executives and programs across industries for their “top-ten” list of insights earned while connecting startups with the broader enterprise. These hard-won lessons come from their successes, failures and observations about other enterprise programs. Join us for a vibrant panel discussion with the best innovation practitioners to understand how you can up your game and get to more outcomes faster.

Innovating Innovation: Corporate Acceleration

11am to 12pm on 3/9

Fabienne Hansen, Head of Product Innovation & Design, Mercedes-Benz Research & Development North America 
Sasha Lucas, VP, Head of Digital at Verizon Fios, Verizon
Greg Reed, Vice President Technology Partnerships, Universal Pictures [@gregpreed]

Tarah Malhotra-Feinberg, Chief Customer Officer, KITE [@tarahFO]

Everyone talks about accelerating startups, yet the real urgency is in accelerating and scaling enterprise innovation. That’s why it’s time to discuss what many Global 2000 corporations are asking: “What comes next?” A new model, pioneered by companies like Unilever and Visa, has emerged in recent years: a software-powered approach that gives startups a clear path into the enterprise and that encourages outcomes without taxing the larger organization. Hear from leaders in this emerging space about the way they have set up and run these programs, their learnings and successes, and how they’re scaling to increase the number of outcomes.


Beyond Big Checks, Corporate VCs Shape Innovation

12:30pm to 1:30pm on 3/9

Amy Burr, Managing Director, Strategic Partnerships, JetBlue Technology Ventures [@amydanielsburr]
Karen Kerr, Executive Managing Director, GE Ventures [@karenekerr]
Stacy Feld, Vice President, Consumer Venture Investments & External Innovation, Johnson & Johnson [@stacyamityfeld]

Scott Lenet, Founder and President, Touchdown Ventures [@ScottLenet]

Corporate venturing is evolving as fast as startups. What began with domain investments in emerging companies and platforms is quickly extending across Global 2000 enterprises through startup partnerships, pilots and co-development initiatives. Corporate venture capital (CVC)  investments surpassed  $37.4 billion in 2017, 44% of all venture deals that year. As a result, CVC sees significantly more deal flow, pattern-recognition, trends and data on disruptive models than any other area of the enterprise. Top CVC executives explore corporate venturing in its broadest terms: success models and KPIs; strategic frameworks; expanding capabilities; how startup engagements ladder up to larger innovation objectives; how they balance strategic alignment and financial interests; what’s ahead.

Please address any questions or inquiries about KITE’s programming to:
Kirin Kalia
Director of Communications, KITE